The Web Design Process

01. Discover

First, I listen to you. What makes your situation unique? Making your website successful is dependent on clear communication and a deep understanding of your business goals.

I pay attention to what your users will need, what information you want to collect and what you want to accomplish with your site.

Another, sometimes overlooked aspect is researching your competitors... a process that I take very seriously not only for design but with respect to SEO too.

Stakeholder Interviews, Business Goals, User Needs, Current Site Review, Content Inventory

02. Plan

Planning is the best way to ensure that we'll meet all of your important business goals. Studying your technical and content constraints, I'll help you prioritize your goals into an actionable roadmap.

A well-thought-out plan will drive the design process to the next level. This is also the stage when you can provide me with your opinions on color schemes, layouts, etc.

Sitemap + Page Hierarchy, Project Roadmap, Technical Requirements, Content Plan

03. Create

This is when solutions come out and you get to critique the initial ideas.

This stage is to help shine a light on new and fresh solutions as we narrow the conceptual design; the best answers may not have always been right in front of us.

Wireframes, Design Concepts, Typography, Color Palette, Design Revisions

04. Build

This is when you get to sit back and relax. I build. You review.

The website code will be written as a live prototype and you'll be presented with a sandbox version to use and review.

Custom Code, Staging Environment, Mobile-Friendly + Responsive Development, CMS Config

05. Test

All new websites are tested in a sandbox environment for quality assurance before going live on the web. You'll have a chance to surf your site just like a user would so there's no guesswork about the final product you'll receive.

Once you approve the final site, I'll complete the remaining stages and prepare for site launch.

Cross-Browser + Mobile Device Testing, Launch Checklist, UX Review, Final Client Approval

06. Grow

Your new website is now live and interacting with customers.

At this stage, I can work with you to continue to grow your digital marketing strategy.

We may also engage in A/B or multivariate testing to determine the best marketing strategies — this is a really fun part of running your website! We'll have actionable data that you can present to others (and the HiPPO) in your organization.

Site Launch, Post-Launch Monitoring