I'm a Certified Google Partner
The Professional Your Google Ads™ Campaigns Need
Google Ads™ is an excellent way to reach users. Bring quality traffic to your website and promote your services or products. Reach users via Google Search, the Google Search Partners Network1, Remarketing, YouTube, Shopping, Maps, Gmail, and App stores.
As a Certified Google Partner I have the skills, knowledge, and experience to promote your business across the web and produce real results for leads, purchases, and brand awareness.
- Certified Google Ads™ Partner
- 16+ Years of Experience
- Fair & Competitive Pricing
- You Own Everything
- Relationship-Focused
Full-Service Campaign Management
Engage in and get the most from multiple campaigns while you focus on running your business. I create custom campaigns, manage the account, advise on budgets, and consult on how your campaigns fit into your overall marketing/ advertising efforts.
Google Ads™ Campaign Triage
Put your Ad dollars ($ £ €) to work and take your campaigns to the next level. Have the advantage of a seasoned Certified Google Partner reviewing and advising your campaigns.
His Google Ads™ work has increased conversion actions for us exponentially — literally.”
I can't speak highly enough of Chris and the Google Ads™ operation he is running.”
Spending has become much more efficient with a clear pattern of high intent customer leads.”
Why Engage in Google Ads™ Campaigns?
Leads & Sales
Reach the right users at the right moment. Engage users when they're looking to make a purchase or hire your company.
Conversions 2
Track the returns gained from your campaigns. The resulting lead generation and sales can be thoroughly tracked.
Remarketing 3
Retarget users who have visited your website whether they came from your campaign or organic search.
Brand Awareness
Introduce your company to new users via Display and/ or YouTube campaigns.
Types of Google Ads™ Campaigns
Search
Target users when they search on Google or the Google Search Partner Network, which includes YouTube search results and other partner websites and apps.
Display
Show Ads on relevant websites and mobile apps related to your desired user's interests. We'll go to where your desired cohorts are.
YouTube
Promote your videos with engaging YouTube Ads. With Ad Sequencing your users see a complete message across multiple videos and not just the same video over and over.
Shopping
Show your product to users actively looking to make a purchase.
App
Promote your mobile iOS and Android apps. Increase app downloads AND in-app engagements like ordering or purchases.
Local
Drive physical store visits using Google Maps, Search, and YouTube. Target users who are right down the street.
Performance Max (PMax)
A goal-based campaign that uses automation to run ads across all Google channels — YouTube, Display, Search, Discover, Gmail, and Maps — from a single campaign.
Demand Gen
Designed to drive demand using image and video ads across YouTube (including Shorts), Discover, and Gmail.
AI Max for Search
Google's AI-powered upgrade for Search campaigns. It finds relevant searches your keyword list misses, tailors ad text to each search, and sends users to the most relevant page on your website.
I'm the expert who other "experts" call when they need Google Ads™ help.
Chris MuzillaPresident, CHRIS MUZILLA DESIGN LLC
Campaign Design & Management Services
Research
Analysis
Strategy
Build
Measure
Maximize
Account Architecture
The structure of your account is very important. I know how to structure the account for maximum ROI / ROAS, optimal budgeting, pure logic, scalability, and overall performance.
Keyword Research 4
We'll talk about your desired keywords and discover new opportunities to capture the relevant users you want. Keyword research happens at the beginning of and periodically throughout the lifespan of a campaign.
Keyword Match Types
Google Ads™ can use numerous Keyword Match Types. Broad, Phrase, and Exact need to be used together properly for ultimate success. Negative Keywords are very important to ensure you don't pay for irrelevant traffic.
Location Targeting
Whether trying to reach Local, Regional, National, or International customers, I know how to properly implement geo targeting so we get the right users and avoid undesired traffic.
Ad Copy
No matter the Ad format, I have a lot of experience writing Ad Copy that entices users to engage with your business. Properly communicating your message is very important. I incorporate your messaging with Ad Copy best practices for ultimate results. Great Headlines and Descriptions are a key to success.
Bid Strategy Optimization
There are many types of Bid Strategies available to use. I intimately know all of the strategies, which to use, and how to configure each for the best results. My human knowledge plus Machine Learning based bidding strategies are a very powerful combination.
Improve Quality Scores
Quality Scores are a metric [1-10] Google assigns to how relevant it believes your Ads are. Improving QSs can result in higher search positions at lower CPCs, resulting in more engagement without having to raise your Ad Spend budget.
Ad Assets
There are more than 15 types of assets available to use. I know which ones are right for your business and how to best implement them. Assets increase interaction rates, increase the literal size of your Ads, and allow us to communicate much more than simply the Ad Copy Headlines and Descriptions.
A/B Image Testing
We have many opportunities to use Images within your Ads. Even primarily text-based Ad formats like Responsive Search Ads can use images. Testing the impact of image assets is crucial.
Ad Scheduling & Dayparting
When to show your Ads is very important. I can make sure that your Ads display at the right times to have the highest impact. And conversely, e.g. with Phone Call Ads, when to NOT show Ads that won't be as effective.
Landing Page Experience
Many PPC agencies ignore the importance of Landing Pages. Improving your Landing Pages is crucial to communicating your message and having users engage with your Calls to Action. This is an art I've perfected during my 16+ years of experience.
Competitor Analysis
When your Ads start to knock your competitors out of the first spot on Google, they will react. What's their strategy and how can we best them? What's the competing keyword overlap and how do we compare in Auction Insights?
Audience Analysis
Audience Lists may be used depending on your campaign goals — we want to ensure these are the appropriate users. It's important to understand the Audiences that are interacting with your Ads.
Conversion Tracking
There are technical and unique code aspects to conversion tracking. It's important to know what users do once they get to your website or app. Clicks, sales, lead form submissions, and calls are all actions to monitor.
Conversion Rate Optimization
This is important and one of our primary goals. A lot of time, thought, and effort goes into improving the conversions your campaign produces.
AI Search Term Matching
Search term matching uses broad match and keywordless technology to reach relevant searches beyond your keyword list. Google reports advertisers using AI Max's full feature set see an average of 7% more conversions or conversion value at a similar CPA or ROAS.5 Left unchecked, it can also spend on the wrong traffic. I set brand and location controls, negative keywords, and text guidelines, then review your search terms so your budget follows intent.
Early Access to Betas
I have access to Google Ads betas (including allowlist alpha and allowlist beta) available in any region. Your campaigns can test Google's newest tools before most advertisers see them. It's time to meet the future.
Experiments
Create Experiments to monitor results before deploying in the real world. Mixed-Campaign Experiments are now available to test the performance of various combinations of campaign types.
Google Ads' automation is powerful.
But it definitely needs an expert at the helm.
Why Choose Me?
Experienced. Knowledgeable. Personable.
My clients are important to me and I'm selective about the companies and people with whom I work. I strive for a long-term relationship and I've worked with some clients for 18+ years. Communication is important and I can talk in plain English about the complexities of PPC campaigns. I'll learn about your business and we'll discuss what needs to be done.
Large PPC agencies have "too many cooks in the kitchen" and often fail their small clients in favor of the bigger fish who help pay for their expensive office space.
Get the Advantage of the Latest AI Tools
Today, I use the latest versions of Claude, ChatGPT, and Gemini to improve the performance of the Google Ads™ campaigns I manage. There are many benefits to using these tools: large dataset evaluation, creative copy ideas, landing page improvements, etc. While these tools are helpful, all data is reviewed by a human (me), before changes are implemented.
Industry Experience
- BiotechPharmaceuticals
Research
Clinical Studies
Diagnostics - BusinessSoftware
Consulting
Legal
Telecommunications - ConsumerEvents
Travel
Beauty
Apparel
Fitness - CreativeFine Arts
Publishing
Authors
Photography
Film - EducationUniversities
Test Prep
Tutoring
Teacher Certification - FinanceInsurance
Venture Capital
Private Equity
Retirement
Wealth Management - IndustrialEnergy
Manufacturing
Water Treatment
Equipment
Logistics - MedicalClinics
Pharmacy
Concierge
Dermatology
Dental
Senior Care - Mental HealthPsychiatry
Psychotherapy
Counseling
Addiction Treatment - NonprofitsCharities
Foundations
Animal Welfare
Humanitarian
Associations - Real EstateCommercial
Residential
Home Building
Architecture
Interior Design
Nothing is outsourced.
I do all the work.
Chris’s expertise and management of our Google Ads has brought in relevant traffic and increased CTRs for our ads.”
Having Chris oversee Google Ads is a huge help and relief. I know he's looking out for my business in the world of Google.”
Chris is a Google Ads expert. We're seeing positive results and continued improvement with our Google Ads. I would highly recommend him!”
Frequently Asked Questions about Google Ads™ Campaigns
Can I compete with bigger advertisers?
Yes, through better Quality Scores and more relevant ads, small and medium-sized businesses can outrank big companies. We can also target niche keywords and specific audiences where competition is lower.
Should I manage Google Ads myself or hire someone?
DIY is possible but requires a significant time investment and has a very steep learning curve. Professional management helps avoid costly mistakes during testing phases. Many businesses start DIY and hire help as budgets scale to make sure it is handled properly.
Do I need Google Analytics?
Yes — specifically GA4 — but Ads conversion tracking is still primary for bidding. We should also use: Google Tag Manager, Enhanced conversions, Enhanced conversions for Leads, and/ or call tracking
How do I know if my campaigns are working?
We’ll set up conversion tracking to measure leads, sales, form fills, phone calls, or purchases. Track cost per acquisition (CPA) against customer lifetime value. Monitor conversion rates, not just clicks.
How quickly will I see results?
Google Ads can bring traffic almost immediately (unlike SEO which takes months). Plan for a 2-3 month testing period for optimization. Think of early spending as market research investment.
Is Google Ads getting more expensive?
In many industries, yes. Customer acquisition costs across all marketing channels are rising. However, better optimization can offset higher CPCs.
Why does performance fluctuate?
The main reasons are: Auction volatility, Seasonality, Competition changes, Algorithm updates, Consumer behavior shift. Google Ads is dynamic — not static.
Do I pay Google or you?
You pay Google directly for Ad Spend. I charge a separate management fee. This keeps billing transparent.
Fee Structures
Campaign Creation
No campaign? No problem. I can create your campaign from scratch and this is a one-time fee. Depending on the amount of Ad Spend, your account will need monthly management or quarterly check-ins as competitors react, the platform changes and updates, etc.
Monthly Management
I handle accounts that range in monthly Ad Spend from $2,000 to $500,000. The monthly management fee is a flat rate based on the scope of your account. If the scope changes, the monthly fee changes.
Ad Hoc Consulting
I work with large advertising agencies to consult on the campaigns they create for their clients. I can consult on a one-time or as-needed basis.
Request a Quote
617-903-3228
I look forward to discussing your goals, providing pricing estimates, and answering all of your questions. Please include as many details as possible.
Interested in SEO?
SEO is separate from PPC — you don't pay for each Click, Impression, or View. Search Engine Optimization can be a great complement to your Google Ads™ campaign efforts.
