Search Engine Optimization (SEO) is the continual and iterative process of producing (and maintaining) higher placements for your website in organic search results.
This is critical. Even the most impressive web site is worthless if no one can find it. Many web development firms can build a pretty website but lack the thorough understanding and experience necessary to truly achieve success with SEO.
I've been doing this professionally for 10 years. And keep up with the latest Google algorithm changes and best practices (pretty much on a weekly basis). My core digital marketing services are Front-end design, SEO, and Google AdWords™ — if you hire me, you're not hiring someone who tries to do everything. I'm not a social media guru or e-mail marketing nut job. I'm a specialist.
The techniques used are White Hat only. I strictly follow the guidelines set out by Google, Bing, and Yahoo! for ensuring that the search engines serve up quality search results and that users have the best search experience.
For the past ten years I've been a SEO consultant working in the Boston area — a lot of experience that has taught me the unique challenges of local search and what it means for your business. While a lot of clients are in the Boston area, I do work with company's across the U.S. and a handful in Europe.