The Boston SEO Expert

I’ve been working as an SEO consultant in Boston for 18+ years — while a lot of my clients are in the Boston area, I work with companies across the U.S., Canada, and UK.   If you're in Boston, let's grab lunch.

Organic SEO: Increase Website Visibility

Search Engine Optimization (SEO), or as I prefer to say organic SEO, are the efforts to increase a website's visibility in search engines — with the goal to increase traffic from algorithm-based search results. Let's meet the user's search intent with high-quality, authoritative content that helps them engage with your business.

Hundreds of Variables & Factors

SEO campaigns involve hundreds of interdependent variables. A solid understanding of Google RankBrain, BERT, E-E-A-T Principles, Core Web Vitals (CWVs), and long-standing algorithms (e.g. Panda, Penguin, Possum, Hummingbird, Pigeon, Top Heavy, Fred, et al.) is a must.

Generative Engine Optimization (GEO)

GEO is a newer marketing category focused on generative AI platforms — such as ChatGPT, Google Gemini, Google AI Overviews, Claude, Perplexity — rather than traditional search engine results. GEO is often described as optimizing content so that AI systems cite or include it when generating answers.

Answer Engine Optimization (AEO)

AEO overlaps with GEO but is typically about structuring content to surface direct answers (e.g., featured snippets, voice responses) — including in AI-driven summaries, like Google's AI Overviews that appear at the top of the SERP (search engine results page).

Be found in AI Chatbots with GEO & AEO

Users still overwhelmingly search Google when trying to find services and products. But I stay on top of the latest technologies and user behaviors⁹; this means that I offer services to promote your brand in AI Chatbots like ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews.

How I Optimize for AI Search

AI platforms build their answers from sources they can understand and trust. My GEO and AEO work makes your website one of those sources:

• Entity and Schema Setup. Structured data that tells search engines and AI systems exactly who your business is, what you offer, and where you work.
• Content AI Can Quote. Clear answers, specific facts, and a logical heading structure, so a passage can be lifted and cited with your name on it.
• Visibility Tracking. I monitor how your brand appears in Google's AI Overviews and AI chatbots with Google Search Console, Ahrefs, and Semrush.

Google commands 83.86% share of the search market³.

• Organic Search
• Local Packs
• Google Maps
• Google Images
• Google Shopping
• Google News
• Google Discover

YouTube is the world's largest video platform with over 100 million searches per day. It's both a search engine and a discovery engine.

• Video Search
• Recommended Videos
• Channel Promotion

Bing has 9.94% of the search market³. User demos tend to skew higher-income and older.

• Bing Search
• Bing Videos
• Bing Images
• Bing Maps

GEO: Generative Engine Optimization to compete in AI Chatbot searches. This nascent search market is sure to grow.

• ChatGPT
• Claude
• Gemini
• Copilot
• Perplexity

Types of SEO Projects & Fee Structures

As a seasoned and professional SEO expert, I understand that every website's search situation is unique; I offer three options for my consulting and campaign services:

A monthly SEO campaign typically runs for 8 to 12 months in order to produce the desired results. This is the most common approach and can lead to great success via e-commerce purchases, lead generation, and customer engagement. A monthly project fee will be determined based on the scope of work.

If you're interested in SEO but don't know what sort of results to expect or how much to invest, I can prepare a detailed Project Evaluation to provide you with estimates about traffic increases, keyword positioning, and whether or not an active SEO campaign can produce positive ROI. This is a one-time fee.

I provide SEO consulting services to small and medium sized Advertising Agencies to augment the SEO services they offer their clients. My reports are detailed and always contain actionable items for your clients, not simply "web reporting," but actual analysis and strategy. I currently work with Advertising Agencies in Boston, New York City, and Chicago. Please contact me to discuss availability, pricing, and my affinity for signing NDAs.

Organic Search Techniques

I strictly follow the guidelines set out by Google and Bing for ensuring that search engines serve up quality results and provide users with the best search experience.

My techniques are White Hat only.

• Semantic Keyword Research
• Competitor Analysis
• Search Ranking Evaluations
• On-Page Optimizations
• Off-Site Optimizations
• Google Search Console ⁴
• Bing Webmaster Tools
• Natural Backlink Profile
• Structured Data
• TF-IDF
• Content Gap Analysis
• Topic Modeling / Co-occurrence Analysis
• Lead Funnel Analysis
• Goals & Conversion Tracking

  Local Search

Be found in the Local Pack¹ and get foot traffic to your physical store.

 National Search

Promote your business and services across the United States, Canada, or UK.

 E-Commerce SEO

Capture users looking to make a purchase and increase your website's sales.

Triage

A thorough review of your current rankings, content, and website will be conducted. This provides insights as to the first steps we need to take in order to increase your rankings and traffic.

Analyze Competitors

Your competitors' websites will be inspected to learn about their rankings and approaches to SEO. This intelligence will be used to inform your custom strategy. Where are they failing? What aspects can we take advantage of?

Measurable ROI, Custom Reporting, & KPI Tracking

Tracking ROI is important. You'll see measurable results. Custom dashboards can be created in Google Analytics for any members of your team to see real time data. Custom reports can be generated tailored to the information you need — not obtuse spreadsheets with 40,000 rows that provide no actionable insight.

On-Page Optimization

Page structure matters. From Headings to the Title and META data and everything else. This will be reviewed on primary pages and I'll work with your team to make the necessary improvements. Keyword mapping will be completed — i.e., assigning certain keywords to pages in an organized manner.

Detailed Keyword Research

We need to consider keyword commercial intent⁵, search volume, the competition, and discover new keyword opportunities. I'll correlate this data and determine the best keywords to target for your company's goals.

Website Architecture

The organizational structure of your website's content matters greatly. Pages, News, Blog Posts, White Papers, and everything else needs to be easily digestible by the search engines. I'll review and help implement the best content organization both for your users and search engines.

Content Optimization

A lot of SEOs still focus on out-dated techniques like Keyword percentages and repetitive, spammy approaches. Today's world is all about the semantic relationship of your content to the user's search intent. You'll receive detailed advice about best practices for when you create new content and all current content (text, images, PDFs) will be reviewed.

Technical SEO

Rankings start with a website search engines can crawl, render, and understand. I review indexing and crawl errors, redirects, canonical tags, XML sitemaps, structured data, and page speed. When fixes are needed, I write the code myself. This website is the proof: a 98 mobile PageSpeed score and a complete structured data build.

SEO for Website Redesigns & Migrations

A redesign is when a website is most likely to lose its rankings. Changed URLs, missing redirects, and cut content can erase years of search equity overnight. Google says a great time to hire an SEO is "when you're considering a site redesign (the earlier, the better)."¹⁰ I verify indexing and rankings after launch, so problems are caught in days, not months.

Google's Core Web Vitals (CWV)

Google uses certain metrics (CWVs) to measure a web page's performance for the user. I use lab and field data⁶. These are highly technical issues:

• Largest Contentful Paint (LCP): Measures Loading Performance
• Interaction To Next Paint (INP): Measures Interactivity + Responsiveness
• Cumulative Layout Shift (CLS): Measures Visual Stability

Meetings: Weekly or Monthly

Holding weekly or monthly meetings to plainly discuss the campaign's progress is the easiest way to communicate with clients.

I'm happy to answer questions, discuss competitor reactions, the next steps, and most importantly: continue to make sure the SEO strategy is aligned with your business' goals!

18 Years of SEO Expertise

I've been creating and implementing successful SEO campaigns professionally for 18 years. My experience spans numerous industries and markets — from small and medium sized businesses, to enterprise, to universities and non-profit organizations.

I stay up-to-date with Google's latest algorithm changes and best practices on a weekly basis. I'm not someone who "tries to do it all" — I'm an SEO specialist.

You Work Directly with Me

There are no account managers relaying messages, no junior staff learning on your budget, and no outsourced team behind the curtain. The person on the call is the person doing the research, writing the recommendations, and making the changes. You get direct answers, faster decisions, and one expert accountable for results.

Google's YMYL Policies

Healthcare and financial services websites are held to a higher standard. Google's Search Quality Rater Guidelines call these "Your Money or Your Life" (YMYL) topics, where expertise, accuracy, and trust carry more weight. I have extensive SEO experience growing SEO presence and traffic for healthcare and financial services companies.

Industry Experience

• BiotechPharmaceuticals
  Research
  Clinical Studies
  Diagnostics
• BusinessSoftware
  Consulting
  Legal
  Telecommunications
• ConsumerEvents
  Travel
  Beauty
  Apparel
  Fitness
• CreativeFine Arts
  Publishing
  Authors
  Photography
  Film
• EducationUniversities
  Test Prep
  Tutoring
  Teacher Certification
• FinanceInsurance
  Venture Capital
  Private Equity
  Retirement
  Wealth Management
• IndustrialEnergy
  Manufacturing
  Water Treatment
  Equipment
  Logistics
• MedicalClinics
  Pharmacy
  Concierge
  Dermatology
  Dental
  Senior Care
• Mental HealthPsychiatry
  Psychotherapy
  Counseling
  Addiction Treatment
• NonprofitsCharities
  Foundations
  Animal Welfare
  Humanitarian
  Associations
• Real EstateCommercial
  Residential
  Home Building
  Architecture
  Interior Design

Build Trust & Credibility

Users trust the highest search results on Google — "This must be the best company!" — let's build a foundation for user trust. Positive PR is also a great consequence of SEO.

Better User Experience (UX)

Part of the process involves making your website load faster and making it easier to use — not compromising the UI & UX⁸. Your users will thank you.

Discover New Opportunities

SEO requires a lot of ongoing research. This research can be applied to other digital marketing efforts like YouTube Ads or Google Ads™ and your overall marketing strategy.

Results That Compound Over Time

When a paid campaign's budget runs out, the traffic stops. Organic rankings keep working after the initial effort, and each well-built page adds to your site's authority month after month.

Reach Customers at the Right Moment

Organic search reaches people who are actively looking for what you offer. You aren't interrupting anyone. You're the answer to the question they just typed into Google.

Visibility in AI Search

More people now get answers from Google's AI Overviews, ChatGPT, Claude, and Gemini. Structured data, clear content, and a strong search presence all help your business get cited and recommended there.

Own Your Local Market

For businesses that serve a specific area, SEO puts you in the map pack and local results, where nearby customers are ready to call, visit, or book.

Stay Ahead of the Competition

Your competitors are already investing in search. Every position they gain is a click you lose. A focused SEO campaign helps you win that ground back and keep it.

Cost-Effective & Relatively Inexpensive

SEO can be inexpensive whilst providing a lot of benefit. When compared to other marketing initiatives, a campaign can be a fraction of the cost spent on television, YouTube, Google Ads™, Facebook, print media, et al.

It's Quantifiable

We'll track touch points between your website and the user: search queries, website engagements, purchases, and their conversions. It's all in the data.

1. Google’s Local Pack: What you need to know
2. Why Is SEO Important? 11 Reasons It Matters
3. Search Engine Market Share United States Of America in 2026
4. Learn how Google Search can help you reach more people with your website
5. Keyword Commercial Intent
6. Google's Core Web Vitals: Why lab and field data can be different
7. Why SEO Is Important: 8 Undeniable Facts and Case Studies
8. Nielsen Norman Group: SEO and Usability
9. 26 AI SEO Statistics for 2026 + Insights They Reveal
10. Google Search Central: Do you need an SEO?

Interested in Google Ads™ Instead?

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Learn more about my Google Ads™ Services.