The Boston SEO Expert

Campaigns & Strategy that are Custom-Tailored for Long-Term Revenue Growth

I’ve been working as an SEO consultant in Boston for 17 years — while a lot of my clients are in the Boston area, I work with companies across the U.S., Canada, and UK.   If you're in Boston, let's grab lunch.

Organic SEO: Increase Website Visibility

Search Engine Optimization (SEO), or as I prefer to say organic SEO, are the efforts to increase a website's visibility in search engines — with the goal to increase traffic from algorithmic based search results. Let's meet the user's search intent with high-quality, authoritative content that helps them engage with your business.

SEO is where on-page / off-page factors, UI + UX design, advanced technical web programming, plus business acumen and sales all come together.

Hundreds of Variables & Factors

SEO campaigns involve hundreds of interdependent variables. A solid understanding of Google RankBrain, BERT, E-E-A-T Principles, Core Web Vitals (CWVs), and long-standing algorithms (e.g. Panda, Penguin, Possum, Hummingbird, Pigeon, Top Heavy, Fred, et. al.) is a must.

This type of work is not for the faint of heart.

Google commands 83.49% share of the search market³.

• Organic Search
• Local Packs
• Google Maps
• Google Images
• Google Shopping
• Google News
• Google Discover

YouTube is the world's largest video platform. It's both a search engine and a discovery engine.

• Video Search
• Recommended Videos
• Channel Promotion

Bing has 9.19% of the search market³. User demos tend to skew higher-income and older.

• Bing Search
• Bing Videos
• Bing Images
• Bing Maps

AI search is here. This nascent market is sure to grow.

• Google Gemini
• Google S.G.E.
• Microsoft Copilot
• Perplexity AI
• Komo AI
• Andi AI
• Exa AI

Types of SEO Projects & Fee Structures

As a seasoned and professional SEO expert, I understand that every website's search situation is unique; I offer three options for my consulting and campaign services:

Monthly SEO Campaign

A monthly SEO campaign typically runs for 8 to 12 months in order to produce the desired results. This is the most common approach and can lead to great success via e-commerce purchases, lead generation, and customer engagement. A monthly project fee will be determined based on the scope of work.

SEO Project Evaluation

If you're interested in SEO but don't know what sort of results to expect or how much to invest. I can prepare a detailed Project Evaluation to provide you with estimates about traffic increases, keyword positioning, and whether or not an active SEO campaign can produce positive ROI. This is a one-time fee.

Agency Consulting

I provide SEO consulting services to small and medium sized Advertising Agencies to augment the SEO services they offer their clients. My reports are detailed and always contain actionable items for your clients, not simply "web reporting," but actual analysis and strategy. I currently work with Advertising Agencies in Boston, New York City, and Chicago. Please contact me to discuss availability, pricing, and my affinity for signing NDAs.

Organic Search Techniques

My techniques White Hat only. No shady stuff.

I strictly follow the guidelines set out by Google and Bing for ensuring that search engines serve up quality results and provide users with the best search experience.

Techniques & Methods:

• Keyword Research
• Competitor Analysis
• Search Ranking Evaluations
• On-Page Optimizations
• Off-Site Optimizations
• Google Search Console ⁴
• Bing Webmaster Tools
• Natural Backlink Profile
• Structured Data
• Lead Funnel Analysis
• Goals & Conversion Tracking

  Local Search

Be found in the Local Pack¹ and get foot traffic to your physical store.

 National Search

Promote your business and services across the United States, Canada, or UK.

 E-Commerce SEO

Capture users looking to make a purchase and increase your website's increase sales.

Triage

A thorough review of your current rankings, content, and website will be conducted. This provides insights as to the first steps we need to take in order to increase your rankings and traffic.

Analyze Competitors

Your compeitors' websites will be inspected to learn about their rankings and approaches to SEO. This intelligence will be used to inform your custom strategy. Where are they failing? What aspects can we take advantage of?

Measurable ROI, Custom Reporting, & KPI Tracking

Tracking ROI is important. You'll see measurable results. Custom dashboards can be created in Google Analytics for any members of your team to see real time data. Custom reports can be generated tailored to the information you need — not obsuse spreadsheets with 40,000 rows that provide no actionable insight.

On-Page Optimization

Page structure matters. From Headings to the Title and META data and everything else. This will be reviewed on primary pages and I'll work with your team to make the necessary improvements. Keyword mapping will be completed — i.e., assigning certain keywords to pages in an organized manner.

Detailed Keyword Research

We need to consider keyword commercial intent⁵, search volume, the competition, and discover new keyword opprotunities. I'll correlate this data and determine the best keywords to target for your company's goals.

Website Architecture

The organizational structure of your website's content matters greatly. Pages, News, Blog Posts, White Papers, and everything else needs to be easily digestable by the search engines. I'll review and help implemenet the best content organization both for your users and search engines.

Content Optimization

A lot of SEOs still focus on out-dated techniques like Keyword percentages and repetitive, spammy approaches. Today's world is all about the semantic relationship of your content to the user's search intent. You'll receive detailed advice about best practices for when you create new content and all current content (text, images, PDFs) will be reviewed.

Google's Core Web Vitals (CWV)

Google uses certain metrics (CWVs) to measure a web page's performance for the user. I use lab and field data⁶. These are highly technical issues:

• Largest Contentful Paint (LCP): Measures Loading Performane
• Interaction To Next Paint (INP): Measures Interactvity + Responsiveness
• Cumulative Layout Shift (CLS): Measures Visual Stability

Meetings: Weekly or Monthly

Holding weekly or monthly meetings to plainly discuss the campaign's progress is the easiest way to communicate with clients.

I'm happy to answer questions, discuss competitor reactions, the next steps, and most importantly: continue to make sure the SEO strategy is aligned with your business' goals!

17 Years of SEO Expertise

I've been creating and implementing SEO campaigns professionally for 17 years.

My experience spans numerous industries and diverse markets — from small and medium sized businesses, to universities and non-profit organizations.

I keep up with the latest Google algorithm changes and best practices on a weekly basis. I'm not someone who "tries to do it all" — I'm an SEO specialist.

Build Trust & Credibility

Users trust the highest search results on Google — "This must be the best company!" — let's build a foundation for user trust. Positive PR is also a great consequence of SEO.

Better User Experience (UX)

Part of the process involves making your website load faster and making it easier to use — not compromising the UI & UX⁸. Your users will thank you.

Discover New Opprotunities

SEO requires a lot of on-going research. This research can be applied to other digital marketing efforts like YouTube Ads or Google Ads™ and your overall marketing strategy.

It's Quantifiable

We'll track touch points between your website and the user: search queries, website engagements, purchases, and their conversions. It's all in the data.

Cost-Effective & Relatively Inexpensive

SEO can be inexpensive whilst providing a lot of benefit. When compared to other marketing initatives, a campaign can be a fraction of the cost spent on television, YouTube, Google Ads™, Facebook, print media, et al.

REFERENCES

1. Google’s Local Pack: What you need to know
2. 31 SEO statistics for 2021 and what they tell us
3. Bing vs Google: Search Engine Comparison 2024
4. Learn how Google Search can help you reach more people with your website
5. Keyword Commercial Intent
6. Google's Core Web Vitals: Why lab and field data can be different
7. Why SEO Is Important: 8 Undeniable Facts and Case Studies
8. Nielsen Norman Group: SEO and Usability

Interested in Google Ads™ Instead?

Paid search can compliment organic search efforts

I'm a Certified Google Partner who has spent years increasing leads and sales with Google Ads™
Learn more about my Google Ads™ Services.