Search Engine Optimization
Search Engine Optimization ( SEO ) or Search Engine Placement is one of the most critical aspects of your Internet presence.The most impressive web site in the world is worthless if no one can find it. This major component of a successful Internet marketing campaign is an ongoing effort and must be monitored frequently; I include basic SEO work for compatibility with search engine bots as a common courtesy in every site I design.
Many Web development and design companies fall short in web/search engine promotion and many simply don't understand the importance or the methods to make their clients visible in the search engines. This is a specialty discipline, often neglected by other Web development companies that just fall short.
When Website development is purchased, optimization for high search engine ranking (SEO) is considered from the ground up, not added later. A complete strategy for success is built in from the beginning.
I offer many SEO techniques and solutions; the proper combination and ambition will be combined to meet your goals. Your SEO package is 100% custom.
- Keyword Research
- Do you know how many times a month your main keywords are searched for in Google and who's getting those hits instead of you?
- Competitor Analysis
- I study your compeitition to see where their traffic comes from and how you can get a hold of it... there are many techniques in this system.
- Site Structure
- A solid backend and correctly linked archetiecture will properly support Search crawls // we need to make sure that the structure is continuous.
- Content Optimization
- The images, headings and every single word on your site are very important. In this system, we edit your content for maximum PageRank.
- Link Building
- Build those incoming links baby.
- Statistical Anaylsis
- Usually working with Google Analytics, we can evalutate progress and your site's success... any area for improvement will come to light.
- Conversion Optimization
- Make sure people come to your website and complete that sale!
- A/B Testing
- Great ways to determine what verions of a form (or whatever) works best. Are our plans working?
A sample of SEO Techniques
- Proper TITLE Tags
- Proper META Tags
- Keyword Optimization
- HTML Sitemap for Users
- XML Sitemap for Google, Yahoo!, Ask.com, etc.
- Robots Exclusion Protocol (Robots.txt)
- Assign Image ALT Tags for all images
- Optimize Flash Documents for Search Engines
- Google Analytics (or server-side)
- Submission to ALL major Search Engines
- Non-Dynamic URLs
- Image Search Optimization
- Fixing Broken Links & Site Errors
- Keywords as Links (incoming & outgoing)
- Copy Editing for Keyword Density (5-15%)
- Proper File Names & Extensions
Your custom SEO Package = Systems & Techniques
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*I know, lame joke, right? Eh well, SEO is serious business... I can bring the necessary traffic and set you on the perfect path. .. I'm here to help. I'm wondering if anyone is actually reading this tiny, tiny text?